Data Mining the Amazon, 2003

Book, archival inkjet prints Pages: [52] p. Dimensions (Height x Width x Depth): 23 x 14.5 cm. Cover: Paperback Binding: glue bound Process: offset-printed Color: color Edition 500 This project involved the collection and cross-referencing of a selection of Amazon.com recommendations, resulting in amusing lists of CD recommendations for political conservatives and liberals. The main section of the book is a set of colorful complex diagrams* linking politically “conservative” books with the most popular CDs bought by the same customers. This is juxtaposed with similar lists for a “liberal” audience. The final section of the book presents a direct sampling of Amazon’s “Purchase Circles” and shows items uniquely popular to the US Military, the UN, Arthur Andersen Consulting, Nike and others.