Books

I author and publish books and interactive projects via Unknown Unknowns^︎︎︎ an independent imprint, exploring how online technologies mediate human experience.

title	Outliars: A Discourse Guide to Fact Checking and Click Baiting
published	06.2021
purchase	Unknown Unknowns︎︎︎
data	git repo︎︎︎
dimensions	7.25" x 5" – 54 pages

Using headlines from a twenty-eight year archive from The New York Times, this study analyzes how headlines of the Trump presidency negotiated the fact of lying in contrast with previous administrations. 

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title:	If you like __ you might vote for__.
Published:	09/2022
download:	download pdf︎︎︎
DATA:	Facebook Ad Library
dimensions	13" x 19"  2-sided, folded in half

This poster invites you to explore the topics that politically divide us, such as electric vehicles, Kid Rock, and Cracker Barrel. It documents the Facebook ad targeting used by campaigns during the US midterm election season, which took place between August 24 and September 22, 2022.

title:	Grifting the Amazon
Published:	09/2019
purchase:	Unknown Unknowns︎︎︎
dimensions:	9.75" x 6.75" 44 pages

Grifting the Amazon explores the “Wild West” of Amazon.com: from clickbait books to alleged money laundering. 

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title:	Trippy Training Data
Published:	04/2021
purchase:	Unknown Unknowns︎︎︎
source:	https://www.reddit.com/r/LSD/
dimensions:	10" x 7.5" — 58 pages

This book introduces a dataset designed to teach a computer about the sensation of tripping on LSD. The pages contain images sourced from a Reddit subreddit where individuals share their experiences with LSD and photograph various objects, such as cold pizza and bathroom floor tiles, in an attempt to capture their hallucinatory visions. When an algorithm is provided with labeled data, it can generalize rules, establish relationships, and detect patterns, even if they are not inherently meaningful. By immersing ourselves in the observation of marbled colby-jack cheese, can we also achieve a transcendent experience?