This game show performance is inspired by the format of the popular game show Family Feud. In Search Engine Friendly Feud, players have to guess the most common search activity collected in a database. For example, they might be asked, "What do people most want to understand?" and the answers (pictured in the screenshot) are derived from searches like “how to understand female body language” appearing more frequently in the database. This game requires contestants to consider the perspective of someone using a search engine, where their questions and online activity are not self-censored like in a survey but rather thought to be private.